I can’t go into too much detail without covering old ground already, but as you may have seen Old Spice in conjunction with their agency Wieden + Kennedy have generating an amazing buzz through their Old Spice man, ex actor and NFL athlete Isaiah Mustafa.
The Original Ad
What they did over the past few days has been to respond to any question asked on twitter, or even the internet in some cases, with a brilliant and funny video response.
They have literally churned out hundreds of these videos, in some cases less than two hours after a post!
The key to the success of this campaign, excluding the massive staff of incredible writers and staying power of Isaiah, is that they have targeted key influencers such as Perez Hilton, The Huffington Post, GQ and more which just drove the views and publicity through the roof!
It doesn’t take long for others to get on board either, with challengers entering the fray
This isn’t a completely new concept, although it’s execution and delivery definitely raise the bar and will see this kind of thing done more and more, it is reminiscient of such youtube videos as the Ask A Ninja series.
Unfortunately, like all things awesome, they come to an end. And these videos have just been completed. I’ll leave the closing statements to Old Spice Man himself
You can view all the videos on the Old Spice YouTube page here
