Today’s post comes from the mind and fingers of Nicholas Lynn

The Orabrush awareness drive.

It starts with a YouTube clip giving people an ‘education’ on the causes of bad breath, as told by a trustworthy sounding gay fella. The video doesn’t start of like an advert, but is giving people info on how to tell if you have bad breath… Here’s the clip:

At the end of the clip, you are asked if, ‘by-the-way’, you would like to try their product, OraBrush for Free. And they give you a link to their promo page.

Then, on their promo page, you are told more about the product and also that it is worldwide and blah, blah, blah. Oh look, what’s this! To get the free OraBrush you need to tell a friend about OraBrush… maybe even buy one for a friend? And also, you have to join their Facebook group… why sure, anything for a free tongue brush!

And ta-dah! Millions have watched the video… In fact, when i watched it this morning, it had 3 million views… now it has 7 million and by the time you watch it, who knows.

So there you go… a case study in a recent product is marketed via Web 2.0 & social media.

Today’s post comes from the mind and fingers of Nicholas Lynn